Marketing research : a structure for decision making

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Marketing research : a structure for decision making

F.E. Brown - Nama Orang;

Marketing research is not an existing bag techniques, nor is it a restructuring of the marketing mix or the 4 P's. Marketing research must also be diferentiated from a fishing expedition or from an encyclopedic gathering of assorted fact. Marketing Research is purposeful investigation. It provides a structure for decision making.

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Pusat Sumber Daya Mineral, Batubara dan Panas Bumi - Jln. Soekarno Hatta No. 444, Bandung, Jawa Barat 658.8 3 OWN m

658.8 3 OWN m

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Judul Seri: -
No. Panggil: 658.8 3 OWN m
Penerbit: : Addison Wesley Publishing Company., 1923
Deskripsi Fisik: 489p.,ill. 14 x 21 cm
Bahasa: English
ISBN/ISSN: 0-201-00205-1
Klasifikasi: 658.8 3 OWN m
Tipe Isi: text
Tipe Media: unmediated
Tipe Pembawa: other (unmediated)
Edisi: -
Subjek: Technical Skills
Marketing Research
Info Detail Spesifik: -
Pernyataan Tanggungjawab: F.E. Brown

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Kode Wilayah: -
Pulau Dan Lembar Peta: Lainnya
Provinsi: Sumatera Utara
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