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Marketing research : a structure for decision making

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Marketing research is not an existing bag techniques, nor is it a restructuring of the marketing mix or the 4 P's. Marketing research must also be diferentiated from a fishing expedition or from an encyclopedic gathering of assorted fact. Marketing Research is purposeful investigation. It provides a structure for decision making.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 3 OWN m

Penerbit

: Addison Wesley Publishing Company., 1923

Deskripsi Fisik

489p.,ill. 14 x 21 cm

Bahasa

English

ISBN/ISSN

0-201-00205-1

Klasifikasi

658.8 3 OWN m

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

other (unmediated)

Edisi

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Subjek

Technical Skills
Marketing Research

Info Detail Spesifik

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Pernyataan Tanggungjawab

F.E. Brown

Informasi Lainnya

Kode Wilayah

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Pulau Dan Lembar Peta

Lainnya

Provinsi

Sumatera Utara

Koordinat - Latitude

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Koordinat - Longitude

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Versi lain/terkait

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